Introduction
eToro is a multi-asset broker founded in 2007 in Tel Aviv, now headquartered between Israel and London, with 38 million users across 140+ countries. It's best known for inventing the modern "social investing" category — its CopyTrader product lets one user mirror another's trades in real time — and for being one of the earliest mainstream brokers to add cryptocurrencies (since 2017). eToro Group Ltd. listed on NASDAQ in May 2025, putting it under continuous public-disclosure obligations and adding another layer of scrutiny to its financials.
What sets eToro apart from a Robinhood, Trading 212, or Plus500 is the breadth of its asset menu combined with regulated access in 140+ markets. It's one of very few brokers where a user in Bucharest, Berlin, and Boston can hold a near-identical product mix — stocks, ETFs, 100+ cryptocurrencies (with real custody), forex, commodities, and indices — under one login. The trade-off: it's built for buy-and-hold and copy-trading, not for active or algorithmic traders, and the fee structure favors casual investors over high-volume professionals.
Pros & cons
What you can trade
eToro offers a wide cross-asset menu. Tiles below show which asset classes are available; the table beneath compares the count to industry averages.
| Asset class | eToro | Industry avg | Ownership |
|---|
⟳ Asset menu refreshed every 2 months; counts may differ slightly by country entity. Last refresh: April 18, 2026.
Fees
Two parts: trading fees (what you pay to open and hold a position) and non-trading fees (deposits, withdrawals, inactivity). eToro's stocks/ETFs are commission-free; crypto and CFD spreads are the main cost drivers.
Trading fees
| Product | eToro fee | Industry avg | Note |
|---|
Cost to trade — real numbers
To make comparison easier, here's the actual cost of common trades a Financer reader would make. EUR examples assume a EUR-denominated eToro account; USD examples assume a USD account.
| Trade | Cost | Detail |
|---|
Non-trading fees
| Fee | Amount | Note |
|---|
Trading platforms
eToro built its own proprietary web and mobile platforms — no MetaTrader, no cTrader, no third-party charting. Clean and beginner-friendly, but it lacks the advanced order types and customization a professional trader expects.
| Platform | Available | Rating | Note |
|---|
I spent roughly 23 hours on the web platform and another 14 hours on the iOS app across a six-week test window. The web platform's layout is unusually clean for a brokerage — three persistent panels (watchlist, chart, order ticket) with a top-bar Discover/Portfolio/News split. Charts are visually inspired by TradingView (the actual TradingView integration is not present) and support enough indicators (MACD, RSI, Bollinger, Fib) for technical work, but lacking depth — no custom indicator scripts, no chart trading, no multi-chart layouts beyond 2x2.
What I noticed reading recent threads on r/eToro and Trustpilot: complaints about the platform clustered around three things — execution speed during heavy volatility (occasional 1-3 second delays on volatile US opens), the missing OCO order type (multiple users reported wanting it), and the App Store sentiment that the mobile app is "fine for buying, frustrating for managing." My own experience matched: the mobile app is a 4.4★ first-time-buyer tool and a 3.5★ active-management tool. For passive copy-trading and weekly check-ins, it's excellent.
One genuine surprise: the in-app news and analyst-rating feeds, sourced from Reuters and Trading Central, were better integrated than what I get on Interactive Brokers' app. eToro's bet has been to build a beginner-grade trading experience with a professional-grade education and discovery layer on top of it. That bet is mostly paying off — for the customer profile they're targeting.
Account types
eToro offers four account paths. The Retail account is the default; Professional unlocks higher leverage at the cost of regulatory protections; Demo is a no-strings testing environment; Club is a benefits tier for active users.
Features & tools
Where eToro distinguishes itself from generic 0% brokerages: social investing, fractional shares, themed portfolios, education, and (since January 2026) interest on uninvested cash.
Requirements & account opening
To open an eToro account you must be 18 or older and provide a government-issued photo ID, a proof of address from the last 90 days, and a tax identification number (SSN in the US, NIN in the UK, or equivalent in your market). The account-opening test is automated and takes most users 8-15 minutes; identity verification can take from a few minutes (US) up to 1-2 business days (some EU markets).
eToro is available in 140+ countries. The notable exceptions are Canada, Japan, Brazil, Cuba, Iran, North Korea, and Syria. Within the EU, you'll be served by the Cyprus (CySEC) entity; in the UK by the FCA-regulated entity; in the US by the FINRA-affiliated entity (which serves a narrower asset menu — no CFDs, no leverage on stocks).
Regulation & security
Six regulatory entities across four tiers, NASDAQ public listing, and segregated client funds at Tier-1 banks. This is one of the most heavily-regulated brokers in the consumer category.
Regulators
| Tier | Regulator | Country | Year | License | Max retail leverage |
|---|
Tiers are Financer's classification based on regulatory rigor, investor-protection schemes, and enforcement history. Tier-1 = top-tier (FCA, CySEC, ASIC, FINRA equivalents). Tier-2 = strong but less mature. Tier-3 = lighter-touch / offshore.
Security measures
| Security feature | Status | Detail |
|---|
Who eToro is for
Four buyer profiles where eToro is the right primary brokerage account.
Who eToro isn't for
Four buyer profiles where you'll outgrow eToro within 12 months — start somewhere else.
Author's take
Frequently asked questions
8 questions readers ask most often about eToro. Tap any to expand.
Bottom line
How we tested eToro
We open every broker account with our own money and disclose any affiliate relationships. Our rating reflects only the testing experience. Read our full review methodology.